NEWS » » The Net Generation – Go Logo

Gerald at twobelowzero has recently written an article on the ‘Net Generation’ which will be published in a book called Go Logo by Mac Cato. Mac Cato, who has 50 years involvement in creating successful global brands under his belt. The book reflects history, personal and societal, and the critical role of creativity and branding in our lives. It outlines 12 key determinants that are required to create a ‘successful brand warrior’. The full article charts the rapid growth of the internet from the early 90’s and the potential that brands are tapping into in having the global advantage. It will be on the bookshop shelves in 2009.