Client »» Mac Cato
Brief »»
To write an article and provide an accompanying illustration on the ‘Net Generation’ and its development since the early 90’s and how businesses have embraced this medium to gain brand advantage and leverage.
Solution »»
The article, written by Gerald Glover at twobelowzero, charts the rapid growth of the internet from the early 90’s and how brands have used the internet to obtain global advantage. The article and several illustrations will be appearing in the book by Mac Cato called ‘Go Logo’. Mac Cato has been working on the book for over two years and with his wealth of first hand knowledge and experience in the ‘Brand’ arena it will be a must read for anyone who wants to know what makes the big agencies tick and why a brand is so important to the success of everyday products. ‘Go Logo’ will be in bookshops in Autumn 2009.
Timescale »» 1 week
