Client »» Moonbeach Holidays

Brief »»

To re-design Moonbeach Holidays’ logotype such that it had better visibility on and off screen.

Solution »»

Not only was the logo improved but a whole new brand identity was created as part of the process. The new logotype shown opposite is a custom drawn typeface that has a timeless, modern feel but is soft in appearance. The curved tops of the letters reflect the dome shaped roofs of the unique apartments at Moonbeach in Egypt. A new colour palette was also introduced across all brand material. The new identity ensures that Moonbeach is a visible brand in all on and offline media.

Timescale »» 3 weeks